Consider the opening sentences of this AP report:
Sarah Palin played it safe Sunday on her first trip as John McCain’s running mate to the battleground state of Florida.
She went to perhaps the easiest place in Florida to get a large Republican turnout, stuck mostly to the themes she’s hit since the Republican convention and took no questions from reporters or the crowd.
That what's known as "campaigning" in most quarters. I'm not sure this reporter has enough experience for this job.