What is the single most brilliant PR move ever made by a cultural movement? Right. It was the abortion lobby's co-option of the word "choice." Can it really be that they are second-guessing it now? Oh, please, let it be so. Surely they must see that trying to make abortion into a moral decision is an effort doomed to fail? Their whole power lies in making "the choice" seem not that important. As soon as the move is made to consider what choice is actually being made, we win.
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